Shoot Brief: Modern Minimalist was brought together by MK Events, whose aim was to take inspiration from the Smitsfield Venue’s reception venue, being modern, minimal and having an emphasis on lines. Together a group of local industry vendors brought a modern aesthetic to the space by focusing on minimal styles, linear elements and modern pops of colour amongst minimal backdrops.
Stationery Brief: This stationery was to be minimal and modern and somehow bring in very subtle touches of gold and lines. Clean, fixed-line fonts were chosen, and paired with minimal white papers, paired with slate greys, to emphasise the walls within the reception venue. Very subtle gold vinyl line applications were applied to the invitations and menu, to create visual flow with the venues lines and table decor.